Thursday, January 17, 2008

Ways To Advertise Your Business

When it comes to finding the best method to advertise your new business, there are a host of factors to take into consideration. The first thing to realize is that while one size does not fit all in the world of advertising, there are certain truths that we can hold dear. The key to finding the best way to advertise is in finding out what you can say about your business, how best to say it and in what avenues this message is best received. Once you have these answers, you will be on your way to a successful marketing campaign and that much closer to making your business a success.

The first thing you need to do as an aspiring advertiser is find your potentialaudience and speak directly to them. Many advertising campaigns are lost before they are begun, because the originator did not have a clear message or an effective strategy for speaking to his potential customers. One of the most common pitfalls in marketing strategy begins with the conceit that customers actually care about your advertisement.

They do not. Think about how you perceive the advertisements around you. If you see them as annoyances, thats twice as much thought as the average consumer gives them. In order to break free from the pack, you have to find a message thats worth hearing, otherwise, you will have so much junk mail in the trash or pop-ups clicked away without a second glance.

One of the most powerful ways to advertise is to speak to a very specific and truncated section of your customer base. Rather than encompass the entirety of your business with an ad (such as "Get Your Groceries Here", you look for those micro niches that are so important for early success and can create the word of mouth advertising that is the most powerful form.

So, instead of a generic “Get Your Groceries Here” campaign, you look for the weaknesses in your competitors. What section of the customer base are they ignoring, that you could swoop in and invite to your store? Perhaps you could send out a marketing campaign solely focusing on health foods, something the larger supermarket chain has failed to do. You will know what these things are by thoroughly researching your market and knowing the trends to follow.

Another important factor when it comes to deciding what form your initial ad campaigns will take is what your competitor is doing. If they are marketing successfully in the local newspapers, with ads that really can not be improved upon, you would be foolish to try and start your own newspaper ad campaign. Fighting fire with fire will only succeed in getting you burned. Just as with the marketing demographic targeting, find your competitors weak point and go there. This is the best way to establish your presence in the advertising world and make your own mark. Before long, a new competitor will hopefully look at whatever advertising media you chose, see that your campaigns are unbeatable and be forced to look elsewhere.

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